The Sports Bra
That’s “The Sports BRA” not “The Sports BAR,” buster!
One of the main goals of The Sports Bra in Portland, Oregon is to give the community a place to celebrate women’s and girls’ sports together. A large part of that is access to quality televised women’s sporting events.
When people walk into a traditional sports bar, they expect 24/7 sports coverage. Often times they receive just that, as there really is 24/7 coverage of MEN’S sports. If there’s not a live MEN’S game on, there’s a replay or related programming playing somewhere.
Right now, that 24/7 coverage does not exist for women’s sports.
Ninety-six percent of all sports media coverage on TV is of men’s sports. That means just 4% of all sports on TV is of women.
The Sports Bra aims to put that 4% on blast.
Photo by Renith R on Unsplash