How broke, health-conscious Gen Z and millennials are forcing music festivals to change
[UK] “‘Festivals are always changing,’ according to John Rostron, CEO of the Association of Independent Festivals. ‘They’re always a response to the individuals that run them, the audiences that go and other trends and changes that we have as a society.'”
So reports iNews.
“However, nonetheless, the sector is experiencing a crisis thanks to the rising cost of living which means many younger people cannot afford to splash out hundreds of pounds on tickets. Festival promoters are worried about the impact declining ticket sales are having on a sector that was thriving before the pandemic.”
Combine the shift in economic worries from a younger audience, the story continues that “festivals are being forced to adapt to appeal to a younger generation that not only has less money to spend on entertainment but is more concerned with prioritizing health and wellness over hedonism and a weekend of heavy drinking.”
This is an interesting outlook that could affect many nighttime economy sectors.