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Women Customers at Night

Nighttime Experiences Female Customers Value

24 Minutes Podcast
Season 2, Episode 4
Feb 16, 2023
Guest: Alicia Scholer, Vice President – Responsible Hospitality Institute

Half of the world’s population is female. Half of the day is the night. So, what can nighttime businesses do to increase their share of customers who are women?

In this episode of 24 Minutes, we talk with Alicia Scholer, Vice President of Responsible Hospitality Institute.

From the research and focus groups she has conducted, Alicia shares:

  • the decision matrix women use when they are deciding what to do and where to go at night,
  • the single thing that will keep women from returning to any business, and
  • other actions you might consider if you value female patrons.


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